Ranking a website without backlinks is an old topic that has been debated for years. Some experts say yes, you can rank a site without backlinks and others say no way. So who’s right? The answer is both of them.
In this blog post, we will discuss the best strategy for ranking your website that doesn’t involve any backlinks.
First, let’s start with a definition:
A backlink is when one website links to another website in the content of their page or from an outside source such as a directory or social media profile.
This helps increase your site’s authority by showing search engines that this other site thinks you are important and deserves to rank higher too.
So, if you don’t have any backlinks, how can you rank your website?
Optimize Your Keywords
First and foremost, it is important to make sure that the content on your page ranks for keywords. The best way to do this is by having a keyword in the title of the web page as well as within the first 100 words.
You should also mention these keywords in your images. Search engines will then use these keywords to determine how you should rank for a certain topic and use the anchor text of internal links on other high ranking sites to see what users are searching for.
Create Unique Content
Second, it is important that your content be original or contain information not found anywhere else.
You can do this by creating lists with unique and thoughtful points and writing detailed descriptions about your topic.
For example, let’s say you were talking about the benefits of coconut oil for hair growth. Instead of just listing out a few pros and cons, give readers useful information that they probably didn’t know before such as how to use it or why it works so well.
Generate Consistent Content
Third, create a blog and post frequently. This will also give you a chance to create great content and then link back to your page within the blog posts.
Having a blog is important because not only does it improve search engine optimization, but readers love them too as they are usually filled with helpful information that isn’t available anywhere else.
Share Your Content Widely
Fourth, use social media such as Facebook, Twitter, Pinterest and Google+ to share your content. The more people who see it the better.
Make sure you are sharing with similar audiences so that when they like or comment on your post it shows up in their friends newsfeeds as well.
You can also create an editorial calendar for yourself to make sure you aren’t stressed about when to post or run out of content.
Share Your Website Widely
Last, but certainly not least, you need to create quality backlinks. This means that your website should be listed on directories and receive external links from other high ranking sites.
To find websites that allow linking simply search “directory” followed by the name of the industry in which you are involved. For example, “directory SEO” or “directory beauty.”
Websites like these allow you to submit your website for free and then come up when people search for relevant terms.
You can also go to Google and type “resources” followed by the name of your industry. This will give you a list of sites that allow linking such as Wikipedia, Yahoo! Answers and even forums like Reddit.
The only way to really know if backlinks are important is through testing.
Try creating both natural links (the ones we discussed) and paid links (such as blogs that offer to link for a fee). Then, use analytics and webmaster tools to see if there is a significant difference between the two.
It’s important to remember that rankings are fluid – meaning they change regularly – so you may find out your hard work pays off.
