If you created a great product or service but are still not getting organic traffic to your website, you need to improve your search engine optimization (SEO) techniques.
Buying ads is one way to get the attention of potential customers, but your site needs organic traffic to become self-sufficient and get returning visitors.
Making your website SEO-friendly is directly correlated to creating a website that puts the convenience of your visitors first.
Here are a few techniques to improve your rankings on search engines:
Keep Track of Your Website’s Performance
Search engines rank websites by their performance.
Your website should be designed and coded in a way that enables your pages to load fast.
You can increase the load speed of your pages by removing superfluous content. Don’t overdo your landing pages with images that aren’t necessary, include images that serve a purpose, and make sure they are compressed so the overall file sizes are reduced.
Don’t Forget About Meta Tags
Adding popular keywords in your website content will help people using search engines to find your site when they are looking for information.
A common mistake in SEO is not adding keywords that describe your content in the meta tags section of your HTML code.
Meta tags are a decisive aspect of your SEO. They provide data about your website to search engines based on the following elements:
- A title tag
- A meta description
Your title tag and meta description can be more influential than your content.
Optimize Your Visual Content
Text is usually what comes to mind when content optimization is discussed. Although text is important in SEO, it is essential to optimize your images and videos as well.
The header of your website allows you to add titles and “alt tags” (descriptions of images) to be added to your images and videos.
Adding relevant keywords in your titles and tags increases the likelihood that your images will be visible on search engines.
If you use a content management system (e.g. WordPress) the fields for titles and tags are built-in and can be utilized easily.
Make Your Website Responsive
Mobile devices and tablets account for almost half of all traffic on the internet.
If you don’t optimize your website for mobile phones it can get in the way of your site being visible to a world of potential visitors.
If your web pages don’t have a mobile version, users on their cell phones will not be able to navigate them easily.
Use an XML Sitemap
An XML sitemap is a list of all of your website’s URLs, which helps search engines find your most valuable content.
If every page on your website doesn’t have an internal link to it, your website can be ignored when search engines try to find it.
Keep all of your systems optimized and automated – using tools for every process.
A successful website will always have dedicated software for SEO analysis, website speed checks, keyword research, traffic insights, and general website performance.
