The success of a website depends on the traffic it generates and the consistency of the traffic’s growth and turnover. Depending on your business, you may need purchased or organic traffic.
Here are a few strategies to direct visitors toward your website:
Optimize your pages
A successfully optimized website generates traffic organically from search engines. Organic traffic from search engines is achieved through optimization.
The process of optimization includes polishing the written and visual content, and inserting relevant keywords and tags.
It also means keeping the pages uncluttered and the navigation easy to understand.
Keep your blog active
Blogging is one of the most basic but efficient strategies to bring organic traffic to your site.
An advertisement may not always work with your target market, but a useful blog that provides the information they need can generate a click.
Keep your blog informative and in-depth, and strategically insert links into your content.
Regular blogging helps search engine indexing, since it means your website is active and consistently generating new pages.
Depending on your business, you can publicize your blog’s content through groups on social media websites (e.g. Facebook, Instagram, etc.) or business-centered platforms like LinkedIn.
Consider buying traffic
While the ideal goal is to bring consistent organic traffic to your site, a business – often a new one – may sometimes need to buy traffic.
Use various sources depending on the type of traffic you are looking for. If you need to simply increase your traffic with one-time visitors, you can buy traffic from individual contractors and companies on Fiverr.
For high-quality traffic that has the potential to return, test a pay-per-click service like Outbrain.
A pay-per-click service sends traffic by linking to your website from relevant pages on popular websites (e.g. CNN). You will pay per-click – starting at around 46 cents depending on the volume you’re looking for.
Try affiliate marketing
Affiliate marketing has the potential to be lucrative for e-commerce businesses.
Affiliate marketing programs allow independent bloggers to partner with website owners and promote their products or services for a commission on each sale they generate.
Allowing affiliate marketing is cost-effective, since you do not have to pay-per-click – only for a successful sale.
Increasing website traffic is a small part of getting seen by potential customers. Provide content, products, and services that are valuable so they will stay on your pages and take action.
Keep track of your progress and analyze which methods work best for your business.
