Semrush and Ahrefs are the most popular all-in-one SEO tools. They offer a wide range of functions, including keyword searching, backlink management, and rank tracking. They are undeniable solutions for a business’s SEO needs.
Unfortunately, for businesses looking to keep costs low, these tools can be pricey.
SEO tools are a necessity for any business that needs an online presence. Fortunately, there are lower-priced alternatives available.
Some of the lower-priced alternatives cost less but provide just enough for a business with fewer needs.
Here are a few of the alternatives to Semrush and Ahrefs:
SE Ranking
SE Ranking is becoming popular among small businesses and is a close alternative to Semrush.
SE Ranking provides fewer features but may satisfy all of your business’s needs.
The main features include keyword research, checking backlinks, rank tracking, website auditing, on-page optimization, and social media management.
The advanced features of SE Ranking include competitor analysis, content marketing, link building, and advertising.
When deciding to try SE Ranking instead of Semrush or Ahrefs, there are a few factors to keep in mind:
- The keyword database for SE Ranking is smaller but still has about 7 billion keywords.
- Social media platform integration supports Facebook and Instagram but not other platforms.
- There are no content optimization tools (e.g. writing assistance). If needed, you will have to find this elsewhere.
The basic plan for SE Ranking costs $39 per month.
Ubersuggest
Ubersuggest by SEO influencer Neil Patel is another solid tool that is economically priced at $29 per month for a basic plan.
Key features include keyword analysis, competitor reports, website performance audits, SEO suggestions, backlink discovery, and even training.
Users say the platform has fewer elements but is effective and easy to use, even for novices.
For businesses that need technical solutions, such a scaled-back platform may be a disadvantage.
Other cons worth nothing are the lack of social media tracking, absent brand monitoring, and no custom reports or detailed analysis.
The basic plan for Ubersuggest costs $29 per month.
Mangools
Mangools is a less expensive SEO tool that is becoming popular.
Mangools focuses on providing keyword research, search engine page (SERP) tracking, link mining, and site profiling.
The pricing for their basic plan is $30 per month.
If you are a small business, limitations like 100 keyword searches per day may be more than you need.
The downsides are: no simultaneous logins and lack of integration in internal tools, which can make management somewhat cumbersome.
Miscellaneous tools
In addition to cheaper all-in-one SEO solutions, some businesses make use of other popular tools:
- Grammarly for content suggestions
- Google Keyword Planner to get keyword ideas
- Google Analytics to get in-depth insight about your website visitors
- Google My Business to manage your business profile on Google
The tool you pick will depend entirely on your budget and alignment with your company’s needs.
Although Semrush and Ahrefs may have all of the functionality you require, your business may not be able to afford the $100+ per month price tags.
Unfortunately, adopting the lower-priced alternatives may necessitate using tools alongside them, though your total cost will most likely stay lower than subscribing to Semrush or Ahrefs alone.
