Boosting the ranking of your website in 2021 means being mindful about your search engine optimization. The best product or service needs traffic to sell, and search engines are flooded with traffic.
Here are some strategies to help your website appear at the top of search results:
Use relevant keywords
Your website content has to be optimized with keywords that are relevant to your product or service.
Use a keyword tool to find the top search terms relevant to the niche of your website.
Incorporate the keywords into your content in a non-obvious way that allows your site to be read naturally and remain informative.
Here are 3 other areas of your website that should include keywords:
- URLs – Adding keywords to your URLs improves search engine visibility. Keep URLs uncluttered by removing conjunction words (e.g. “and” or “but”) and including relevant terms only.
- Heading tags – Include keyword-rich headings on your website’s content. A novel way to incorporate keywords into your headings is by creating links at the top of your content that allows visitors to move quickly throughout the pages, especially in long-form content. Incorporating “quick links” also creates an enhanced reading experience for the user.
- Meta descriptions – Keep your meta descriptions short, straightforward, and useful. Insert your keywords in your descriptions.
Optimize user experience
Google indexes websites not only based on keywords, but also by analyzing their bounce rates.
A bounce rate is calculated by the amount of time it takes users to leave a website after visiting a page.
For example, if 100 people visit a homepage, and 50 of those people leave without visiting any other pages, the bounce rate of the homepage is 50%.
Create a website that encourages users to explore other pages.
Here are a few ways that you can encourage users to move through your site:
- Easy navigation – Modern users don’t browse websites that are cluttered or difficult to navigate. Your landing page should be clean and easy to understand.
- Decrease loading times – Research suggests that most users leave a webpage if it doesn’t load within 3 seconds. Use a tool to analyze the speed of your website, and remove items on your page that are slowing it down. Sometimes, this can be caused by large images or excessive videos on the same page.
- Create internal links – Creating links on your landing page that take users to other pages of your website is a great way to improve your bounce rate. Make sure you keep the content useful so users want to browse further.
Increase your backlinks
If several websites link to your webpages it can significantly improve your SEO.
Invest in promoting your content on other websites, and ensure this content is informative and relevant. Don’t forget to make sure your link is incorporated naturally into it (like we’re about to do below).
If you’re a business that wants to build consistent, quality backlinks with a budget – look no further. We are a link building service and can help increase your visibility online.
SEO in 2021 is all about providing value to potential customers.
